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Leah Kateb says she is using observations from Love Island USA to guide her creative work as Skylar’s Chief Creative Officer and “Re-Founder.” The brand’s new Fated Flame Eau de Parfum pairs cherry and chocolate ganache with oud, while Kateb says Skylar plans to explore less expected scents and larger launch concepts.
Leah Kateb is using what she learned about audience connection on Love Island USA to shape Skylar’s creative direction, as the fragrance brand introduces her fourth signature perfume, Fated Flame Eau de Parfum. In an interview with Hypebae, Skylar’s Chief Creative Officer and “Re-Founder” described the scent and her goal of making the brand feel “bigger, cooler and more culturally relevant” without discarding what existing customers already like.
Kateb told Hypebae that Fated Flame was developed around a combination of cherry, chocolate ganache and oud. She described the brief as creating something addictive and sensual that felt more mature while remaining recognizably hers. The interview characterizes the fragrance as a departure from her previous three signature perfumes, which leaned toward gourmand profiles.
The ingredients presented a balancing challenge, Kateb said: cherry can read as very sweet, chocolate as dessert-like and oud as heavy. The final scent, she told the outlet, keeps an inviting first impression while adding a darker, less expected base. Hypebae described the blend as sweet notes made more complex by the oud foundation; the source does not provide a full official note list or product specifications.
Kateb said her role is intended to involve more than endorsing a product. She joined Skylar after being a customer and said she wanted to help build its identity through fragrance combinations, visual concepts and campaigns. She has held the role for more than a year, according to the report, and said she does not intend to completely reinvent Skylar.
A Reality-TV Lens on Brand Building
Kateb’s account describes a celebrity partnership with a broader creative remit: she says she contributes to how Skylar develops products and presents them, rather than simply attaching her name to a perfume. Her stated ambition is to sharpen the brand’s identity and reach new audiences while retaining its existing appeal. That approach matters in a crowded celebrity beauty market, which Hypebae notes has expanded in recent years.
She also linked the work to her experience on reality television. Kateb said the show taught her to notice what feels genuine, what feels forced and what people discuss afterward. Those are her reflections on applying that experience to beauty, not independently measured evidence that the strategy has changed consumer response. The interview does not report sales figures, audience research or other results for Fated Flame.
The product offers a concrete example of the direction she described: a familiar sweet combination made less straightforward with oud. If the brand follows through on the broader plans she outlined, future launches may also lean on distinctive creative concepts alongside the scents themselves. The interview sets out that ambition, but does not establish how customers will respond.
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From Skylar Customer to Creative Lead
Kateb told Hypebae that she loved fragrance before joining Skylar, describing scent as closely tied to memory, mood and personal expression. She said she was already a Skylar customer before taking on her role as Chief Creative Officer and “Re-Founder”. The title and her account frame the partnership as an effort to build on the company’s existing identity rather than replace it.
Fated Flame is identified in the interview as Kateb’s fourth signature perfume with the brand. Her earlier releases leaned into gourmand scents; this launch combines cherry and chocolate with oud. Kateb said the scent reflects a personal interest in something sexier and more mature while still feeling connected to her own taste. The source does not name the previous three fragrances or give release dates for them.
Kateb also described Skylar as a fragrance brand intended for people with different ages, genders and preferences. She said customers in her own family and social circle gravitate toward different scents, and described the brand as one organized around mood rather than a single consumer “type.”
“The scent is familiar enough that you immediately want to smell it, but there’s something darker and more unexpected underneath.”
— Leah Kateb, speaking to Hypebae
Product and Launch Details Still Pending
The Hypebae interview does not specify Fated Flame’s price, bottle size, availability or complete fragrance notes. It also does not include sales figures, customer response or independent evaluation of the perfume. Kateb’s description of the brand’s direction and the scent’s intended effect is her own account.
Kateb teased new fragrances and “other products” for the future, and said Skylar’s plans for 2027 were already mapped out. She did not identify those products, give launch dates or explain what the expanded creative concepts will involve. The interview also does not detail the exact division of responsibilities between Kateb and other Skylar staff.
Skylar’s Planned 2027 Releases
Kateb said Skylar is planning a larger year in 2027, with more unexpected fragrance directions and broader creative worlds around product launches. She also hinted at products beyond perfume, without naming them. No specific release dates or product details were provided in the interview, so those plans remain a preview rather than a confirmed public launch calendar.
For now, Fated Flame is the clearest example of the direction Kateb described: a sweeter opening balanced by oud, developed as a more mature take on her signature scents. Further announcements from Skylar will be needed to show how the brand’s stated creative plans translate into products and campaigns.
Key Questions
What is Leah Kateb’s role at Skylar?
Kateb is Skylar’s Chief Creative Officer and “Re-Founder.” She told Hypebae that she works on the brand’s creative direction and products, rather than serving only as an endorser.
What is Fated Flame Eau de Parfum?
It is Kateb’s fourth signature fragrance with Skylar, according to Hypebae. The interview describes a blend built around cherry, chocolate ganache and oud; it does not provide a complete official note list.
How did Love Island USA influence Kateb’s work?
Kateb said the show helped her recognize what audiences perceive as genuine or forced and what they continue discussing. She said she applies that instinct to Skylar’s products and brand presentation.
What has Skylar announced for 2027?
Kateb said the year is mapped out and teased new scents, other products and larger creative concepts around launches. Specific products and dates have not been disclosed in the interview.
Source: rss
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