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Mattel has added Serena Williams to Team Barbie with a Barbie Signature collectible inspired by her outfit at the 2005 Australian Open. The doll is available through Mattel Creations and select retailers; the launch also includes a donation from the Barbie Dream Gap Project to a youth organization in Florida.
Mattel has released a Barbie Signature collectible of Serena Williams, adding the 23-time Grand Slam singles champion to its Team Barbie athlete roster. Inspired by Williams’ appearance at the 2005 Australian Open, the doll is available through the Mattel Creations website and select retailers, according to Hypebae.
The doll recreates an outfit Williams wore during the tournament: a neon green and white cutout crop top with mesh detailing and a pleated white tennis skirt. Its accessories include white sweatbands, knee-high socks, sneakers, a tennis racket and a ball. Hypebae describes the look as a tribute to Williams’ Australian Open victory in 2005, when she won her seventh singles title.
The release follows a separate one-of-a-kind Role Model doll of Williams earlier in 2026, according to the report. The new item is a Barbie Signature collectible; the source does not provide a price, production quantity or a more detailed account of how it differs from the earlier doll beyond its status as a retail release.
Mattel is also linking the launch to a donation from the Barbie Dream Gap Project to Mrs. Rina’s House of Blessings in Martin County, Florida. Hypebae says the donation will support education and leadership initiatives for local youth. The amount and timing of the contribution were not specified in the supplied report.
A Tennis Champion Joins Barbie’s Roster
The release connects a collectible toy with Williams’ record in professional tennis and her public profile as an entrepreneur. For Mattel, placing her alongside other athletes on Team Barbie extends a roster built around women in sport. Williams’ sister, Venus Williams, is also part of that athlete roster, according to Hypebae.
The announcement also frames the doll as a representation effort for young fans. Williams said she wants girls who play with it to see possibilities for themselves, while the accompanying donation connects the promotion to youth education and leadership programs. The source confirms that the donation was announced, but offers no details that would allow readers to evaluate its scale or expected reach.
Serena Williams Barbie Signature doll
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The Doll’s 2005 Australian Open Reference
The outfit chosen for the collectible points to Williams’ 2005 Australian Open run. Hypebae says she secured her seventh singles title at the tournament that year, making the match-era look the central reference for the doll rather than a general tennis uniform.
The release arrives shortly before the International Day of the Girl, according to Hypebae, and is presented as part of Barbie’s stated effort to encourage the next generation of leaders. The report does not give an exact launch date relative to the observance or say whether the timing is connected to a broader event or campaign.
Price, Quantity and Donation Details
The supplied report does not state the doll’s price, production run or shipping schedule. It says the collectible is available now through Mattel Creations and select retailers, but does not name the retailers or specify whether availability varies by market.
The report also does not provide the donation amount to Mrs. Rina’s House of Blessings, a delivery date or further details about which education and leadership programs will receive support. No additional statements from Mattel or the organization are included in the source material.
Availability Through Mattel and Retailers
Consumers can check the Mattel Creations website and select retailers for current availability, as listed in the report. Stock levels, regional access and any future restocks have not been confirmed in the supplied material.
Further information about the donation or the programs it will support may come from Mattel, the Barbie Dream Gap Project or Mrs. Rina’s House of Blessings. The source does not identify a date for additional announcements.
Key Questions
What is new about Serena Williams and Barbie?
Mattel has released a Barbie Signature collectible doll of Williams as a member of Team Barbie. Hypebae says she previously received a one-of-a-kind Role Model doll earlier in 2026.
What outfit is the doll wearing?
The doll wears a neon green and white cutout top, a pleated white tennis skirt, sweatbands, knee-high socks and sneakers. It also comes with a racket and ball.
Where can the doll be purchased?
According to Hypebae, the doll is available through the Mattel Creations website and select retailers. The report does not list retailer names or prices.
What is the charitable component of the launch?
The Barbie Dream Gap Project is making a donation to Mrs. Rina’s House of Blessings in Martin County, Florida, to support local youth education and leadership initiatives. The amount was not reported.
Source: rss
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