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Maison Margiela has launched a new Maison Margiela/folders chapter documenting the 20th anniversary of its current Ebisu Tokyo store. The project includes an online archive preview, a limited-edition zine distributed in Ebisu from Nov. 5, and an in-store installation on view through Nov. 15.
Maison Margiela has introduced a new chapter of its Maison Margiela/folders documentation project to mark 20 years at its Ebisu Tokyo store, recording the building’s history and the people connected to the neighborhood. The rollout includes an online archive preview, a limited-edition zine distributed in Ebisu beginning Nov. 5, and an in-store installation open through Nov. 15.
Titled “Maison Margiela Tokyo: 20 Years at 2-8-13,” the project focuses on the store at 2-8-13 Ebisu Minami. According to the report by Hypebeast, its material includes oral histories with staff, research into the district’s creative landscape and interviews with local collectors of the house’s Tabi footwear. The initial archive preview is available through the Maison Margiela website.
The physical program pairs the zine with an installation called “Line 2: Unravelled Memory, Rewoven Future.” The project documents a collaboration between Japanese artist Mio Suzuki and French tapestry fabricators Les Manufactures Nationales – Sèvres & Mobilier National. The installation is scheduled to be on view in the store from Nov. 5 to Nov. 15; the report says the zine will be distributed across Ebisu from Nov. 5.
The anniversary centers on the current address, where the fashion house has operated since 2006. The store occupies a former electrical-products factory, a detail that gives the documentation project an architectural as well as a community focus. The report says staff who have worked at the location since its opening remain part of its team, though it does not identify them by name.
A Store’s Place in Ebisu
The project treats the store as more than a retail address: it records how the house’s presence has developed within a specific Tokyo neighborhood. By including staff recollections and local Tabi collectors, the archive connects Maison Margiela’s history in Japan with people who have encountered the brand over time. That local focus distinguishes the anniversary from a celebration limited to products or a retrospective of runway collections.
The installation also brings a cross-cultural collaboration into the store during the anniversary period. For visitors, the dates provide a defined opportunity to see the work in person; for readers outside Tokyo, the online archive preview offers access to at least part of the project. The source does not describe the installation’s format in detail, so its specific contents should not be inferred beyond the stated collaboration and title.
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From Ebisu’s First Store to Its Current Address
The source report says Maison Margiela opened its first standalone store in Tokyo in September 2000, at 3-3-3 Ebisu Minami, in a traditional residential home. That first location was in the Ebisu district, but it was not the address now marking the 20-year anniversary. The house moved in 2006 after it was required to leave the original property.
Rather than leave Ebisu, the label acquired a nearby former electrical-products factory at 2-8-13 Ebisu Minami, about five minutes from the original location, according to Hypebeast. The current store’s anniversary therefore marks two decades at the factory building, not two decades since Maison Margiela first opened a Tokyo boutique. The distinction matters to the project’s timeline and its emphasis on the building’s conversion and continued use.
““Maison Margiela Tokyo: 20 Years at 2-8-13””
— Maison Margiela, as described in the Hypebeast report
Distribution and Program Details
The report does not state how many copies of the limited-edition zine will be available, which specific Ebisu locations will receive it, or whether copies can be obtained after the Nov. 5 distribution. It also does not provide visitor capacity, opening hours or any reservation requirements for the installation. The project’s online preview is available, but the report does not specify what materials are included or whether the archive will expand over time.
The announcement describes the installation as an in-store presentation but gives no further account of its layout or the works on display. Those details, as well as any additional anniversary events, remain unconfirmed in the source material.
November Dates for Visitors
The next scheduled public milestone is the start of the physical program on Nov. 5, 2026, when the limited-edition zine is due to be distributed across Ebisu and the in-store installation is set to open. The installation is scheduled to remain on view through Nov. 15. Visitors should check Maison Margiela’s official channels for practical details such as access, hours and zine availability, which were not included in the report.
The archive preview is already accessible through the brand’s website. Further information about the project’s contents or any later programming has not been announced in the source material.
Key Questions
What is Maison Margiela/folders marking?
The new chapter marks 20 years at Maison Margiela’s current Ebisu Tokyo address, 2-8-13 Ebisu Minami. It documents the building, staff histories and local connections.
When can the installation be seen?
“Line 2: Unravelled Memory, Rewoven Future” is scheduled to be on view in the store from Nov. 5 through Nov. 15, 2026. The source does not provide opening hours or visitor access requirements.
What is the limited-edition zine, and where will it be distributed?
The zine is part of the anniversary documentation project and is scheduled for distribution across Ebisu from Nov. 5. The number of copies and specific distribution points have not been stated.
Is the anniversary the 20th anniversary of Maison Margiela’s first Tokyo store?
No. The anniversary marks 20 years at the current address, opened in 2006. The brand’s first standalone Tokyo store opened in Ebisu in September 2000 at a different address.
Source: rss
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