Black Friday is the one time of year when OLED TVs drop from aspirational to actually attainable, and this year the deals span two brands and three price tiers. After comparing the lineup, two picks stand out to me: the LG 65-inch C5 as my overall favorite for its do-everything balance of picture quality and gaming performance, and the LG 55-inch C4 as the smart value play, since last-generation panels often see the deepest cuts. The main tradeoff you’re negotiating here is straightforward — screen size versus refresh rate versus glare handling. Samsung’s S90H pushes gaming hardest with a 165Hz panel and glare-free coating, while the S85H sacrifices some peak performance for a lower entry point into OLED. Here’s how I’d sort through the deals.
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Key Takeaways
- The LG C5 at 65 inches is the best all-around deal, pairing self-lit OLED evo pixels with 144Hz gaming and four HDMI 2.1 ports for consoles and PCs.
- The LG C4 is the value pick — a near-identical feature set to the C5 with a slightly older processor, and older models typically see the steepest Black Friday cuts.
- Samsung‘s S90H is the gamer’s choice thanks to a 165Hz refresh rate and glare-free panel, but 165Hz only matters if you’re connecting a high-end PC.
- The S85H is the entry-level OLED play at 55 inches with Pantone-validated color, but caps out at 120Hz and uses a weaker processor than the S90 models.
- If your living room is bright, prioritize Samsung‘s glare-free S90H over LG’s panels, which reflect more light despite their brightness boosts.
| LG 65-Inch OLED evo AI 4K C5 Series Smart TV (OLED65C5PUA, 2025) |  | Best Overall | Screen Size: 65 inches | Technology: OLED evo | Resolution: 4K | VIEW ON AMAZON | See Our Full Breakdown |
| Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) |  | Best for Movie Watchers | Screen Size: 65 inches | Resolution: 4K | Processor: NQ4 AI Gen3 | VIEW ON AMAZON | See Our Full Breakdown |
| Samsung 55-Inch Class S85H Series OLED 4K Smart TV (2026 Model) |  | Best Budget Entry Into OLED | Screen Size: 55 inches | Display Type: OLED | Resolution: 4K | VIEW ON AMAZON | See Our Full Breakdown |
| Samsung 55-Inch Class S90H Series OLED 4K Smart TV (2026 Model) |  | Best for PC Gamers | Screen Size: 55 inches | Display Technology: OLED | Resolution: 4K | VIEW ON AMAZON | See Our Full Breakdown |
| LG 55-Inch Class OLED evo C4 Series Smart TV 4K |  | Best Value | Screen Size: 55 inches | Technology: OLED evo | Resolution: 4K | VIEW ON AMAZON | See Our Full Breakdown |
| oled tv deals black friday | Screen Size | Resolution | Processor | HDR |
|---|---|---|---|---|
| LG 65-Inch OLED evo AI 4K C5 S | 65 inches | 4K | Alpha 9 AI Processor Gen8 | Dolby Vision |
| Samsung 65-Inch Class OLED S90 | 65 inches | 4K | NQ4 AI Gen3 | Pro HDR+ |
| Samsung 55-Inch Class S85H Ser | 55 inches | 4K | NQ4 AI Gen2 | — |
| Samsung 55-Inch Class S90H Ser | 55 inches | 4K | NQ4 AI Gen3 | HDR+ |
| LG 55-Inch Class OLED evo C4 S | 55 inches | 4K | α9 Gen7 AI Processor | Dolby Vision |
More Details on Our Top Picks
LG 65-Inch OLED evo AI 4K C5 Series Smart TV (OLED65C5PUA, 2025)
The LG C5 earns the top spot because it refuses to have a weak link. The OLED evo panel with Brightness Booster delivers the self-lit pixel contrast that makes OLED worth the premium, and the Alpha 9 Gen8 processor refines upscaling enough that streaming content looks genuinely sharp rather than just acceptable. Compared with the Samsung S90F, the C5 pulls ahead on connectivity — four HDMI 2.1 ports means you can run a PS5, an Xbox, a PC, and a soundbar without juggling cables or buying a switcher.
Gaming is where this TV justifies itself for a wide audience. A 144Hz refresh rate with 0.1ms response time, plus G-Sync and FreeSync Premium support, covers both console and PC players. The C5 also carries Dolby Vision and Dolby Atmos, which Samsung’s sets here don’t offer — a real factor if you stream a lot of cinematic content. The tradeoff: it’s the most expensive mindset in this lineup, and in very bright rooms the glossy panel can still throw reflections even with the brightness boost. The Art Gallery Mode is a nice touch that makes the TV disappear when it’s off.
Pros:- Four HDMI 2.1 inputs — the most flexible connectivity in this lineup
- 144Hz refresh rate with 0.1ms response time suits both consoles and gaming PCs
- Dolby Vision and Dolby Atmos support for cinematic streaming
- Brightness Booster improves on standard OLED light output
Cons:- Premium pricing even with Black Friday discounts
- Glossy panel can still reflect light in very bright rooms
- Deep settings menus take time to tune properly
Best for: Buyers who want one TV that handles movies, sports, and serious gaming equally well at a large 65-inch size
Not ideal for: Anyone on a strict budget or someone with a sun-drenched room where reflections would be a constant annoyance
- Screen Size:65 inches
- Technology:OLED evo
- Resolution:4K
- Processor:Alpha 9 AI Processor Gen8
- HDR:Dolby Vision
- Gaming:144Hz, 0.1ms response, G-Sync, FreeSync Premium, VRR
- Inputs:4x HDMI 2.1
- Smart Platform:webOS 25
Our verdict“If I could only recommend one Black Friday OLED deal, it’s this one — the C5 does everything well and nothing poorly.”
Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model)
The Samsung S90F sits in an interesting middle position: same 65-inch size as the LG C5, but with a different philosophy. Samsung’s NQ4 AI Gen3 processor is unusually aggressive about transforming standard SDR content into HDR-like visuals, which matters more than you’d think — most of what people actually watch day to day is still not premium HDR source material. If your diet is cable, older streaming catalogs, and live TV, this set does more with that content than the LG does.
Where it falls short of the C5 is flexibility: fewer cutting-edge gaming accommodations and no Dolby Vision, relying instead on Samsung’s own Pro HDR+ handling. The 144Hz panel with VRR is still plenty for consoles, so this isn’t a gaming downgrade for most people — it’s just not the PC-gamer showcase the S90H is. Alexa built in adds hands-free voice control that LG’s webOS approach doesn’t match as cleanly. Setup leans complex thanks to Samsung’s dense settings menus, so expect an evening of tinkering before it looks its best.
Pros:- NQ4 AI Gen3 upscaling makes ordinary SDR content look strikingly better
- 144Hz refresh rate with VRR keeps motion smooth for sports and games
- Bright, high-contrast images with deep OLED black levels
- Built-in Alexa for hands-free control
Cons:- No Dolby Vision support, unlike both LG models here
- Dense menus and feature set can make setup feel involved
- Fewer HDMI 2.1 ports than the C5 for multi-device setups
Best for: Viewers who watch mostly standard or mixed-quality content and want AI upscaling doing heavy lifting on a big screen
Not ideal for: Dolby Vision devotees and buyers who want the maximum number of HDMI 2.1 ports for a multi-device gaming setup
- Screen Size:65 inches
- Resolution:4K
- Processor:NQ4 AI Gen3
- HDR:Pro HDR+
- Refresh Rate:144Hz
- Gaming Support:VRR
- Voice Assistant:Alexa built in
Our verdict“The S90F makes the most sense for watchers rather than gamers — its upscaling is the star, not its spec sheet.”
Samsung 55-Inch Class S85H Series OLED 4K Smart TV (2026 Model)
The S85H is the cheapest legitimate path into current-generation OLED in this group, and Samsung keeps the essentials intact: genuine OLED contrast, AI-enhanced processing, and Pantone-validated color, which is a genuinely useful guarantee that skin tones and brand colors render accurately rather than oversaturated. Compared with its sibling the S90H, the differences come down to the engine room — the Gen2 processor here is a step behind, the panel tops out at 120Hz instead of 165Hz, and there’s no glare-free coating.
For a console gamer, 120Hz is honestly all you need; the PS5 and Xbox don’t output beyond that anyway. Where the gap widens is with a gaming PC, where the S90H’s higher refresh rate and stronger upscaling earn their keep. The S85H also leans on you to feed it good content — lower-quality sources expose the weaker processor more readily than the S90 models do. As a Black Friday play, this is the set to grab when the bigger models blow past your number but you refuse to settle for LCD’s grayish blacks.
Pros:- Most affordable route to a current Samsung OLED panel
- Pantone-validated color accuracy out of the box
- 120Hz with G-SYNC and FreeSync covers all console gaming needs
- AI-enhanced processing keeps sharp images with clean sources
Cons:- Older NQ4 AI Gen2 processor lags the S90 series for upscaling
- 120Hz ceiling limits appeal for high-end PC gaming
- Performance depends heavily on the quality of your content sources
Best for: First-time OLED buyers and console gamers who want authentic contrast and color at the lowest entry point
Not ideal for: PC gamers chasing high frame rates or viewers in bright rooms who’d benefit from a glare-free panel
- Screen Size:55 inches
- Display Type:OLED
- Resolution:4K
- Processor:NQ4 AI Gen2
- Refresh Rate:120Hz
- Adaptive Sync:NVIDIA G-SYNC, AMD FreeSync
- Color Validation:Pantone Validated
Our verdict“The S85H stands out as the smartest budget entry into OLED — you give up headroom, not fundamentals.”
Samsung 55-Inch Class S90H Series OLED 4K Smart TV (2026 Model)
The S90H is the most specialized pick here, and its audience is narrow but will know themselves immediately. A 165Hz refresh rate with G-SYNC and FreeSync Premium Pro is beyond what any console can use — this is a TV built for someone with a gaming PC pumping out high frame rates at 4K. Against the LG C5, the S90H also wins the bright-room argument thanks to its glare-free technology, which meaningfully cuts reflections in daytime viewing. That combination — PC-first performance plus reflection control — exists nowhere else in this lineup.
The honest caveat is that 165Hz is wasted money for most buyers. If you’re console-only or a casual streamer, the 55-inch C5 or even the S85H serves you just as well for less. The Gen3 processor delivers the same strong upscaling as the S90F, and the slim design wall-mounts cleanly in a desk-adjacent setup. But 4K 165Hz only activates with PC games that actually support it, so this TV demands compatible hardware to justify its existence. Buy it because you need it, not because the number is bigger.
Pros:- 165Hz refresh rate — the highest in this comparison, built for PC gaming
- Glare-free panel reduces reflections better than any LG model here
- NQ4 AI Gen3 processor with strong upscaling and sound enhancement
- G-SYNC and FreeSync Premium Pro support for tear-free play
Cons:- 165Hz at 4K only works with connected PCs running supported games
- Overkill for console gamers, who top out at 120Hz
- Premium positioning relative to the S85H with the same screen size
Best for: PC gamers with capable graphics hardware and anyone placing a TV in a bright, reflection-prone room
Not ideal for: Console-only gamers and streamers who’d be paying a premium for refresh rates they can never use
- Screen Size:55 inches
- Display Technology:OLED
- Resolution:4K
- HDR:HDR+
- Processor:NQ4 AI Gen3
- Refresh Rate:165Hz
- Gaming:G-SYNC, FreeSync Premium Pro
- Reflections:Glare Free technology
Our verdict“For the right PC gamer, this is the best gaming TV deal of Black Friday; for everyone else, it’s paying for digits on a spec sheet.”
LG 55-Inch Class OLED evo C4 Series Smart TV 4K
The LG C4 is the classic Black Friday play: last year’s flagship-tier panel at this year’s discounted pricing. The step from the C5 is smaller than the model numbers suggest — you get the Gen7 processor instead of Gen8, but the fundamentals carry over intact: self-lit OLED evo pixels, Dolby Vision and Atmos, a 144Hz refresh rate, 0.1ms response time, and four HDMI 2.1 inputs. That last point matters, because it means the C4 actually out-specs the Samsung S90F on gaming connectivity despite being the older TV.
Where the C5 pulls ahead is brightness and refinement — the newer Brightness Booster and Gen8 processing give it an edge in bright rooms and with difficult upscaling. Whether that edge is worth the price gap is exactly the calculation Black Friday forces. If the discount on the C4 is meaningful, this pick makes the most sense for the largest group of buyers: gamers and movie watchers who want the complete OLED package and don’t need the newest silicon. The known OLED caveats apply — burn-in risk with static content over years, and a learning curve on webOS — but neither is unique to this model.
Pros:- Same core gaming suite as the C5: 144Hz, 0.1ms response, G-Sync, FreeSync, VRR
- Four HDMI 2.1 ports, beating the Samsung S90F for multi-device setups
- Dolby Vision and Dolby Atmos support for movies and streaming
- AI-powered upscaling keeps older content looking clean
Cons:- Gen7 processor and brightness trail the newer C5
- OLED burn-in risk with years of static content like news tickers
- webOS feature depth takes time to learn
Best for: Value-focused buyers who want near-flagship OLED performance and full gaming features at the season’s best price
Not ideal for: Buyers who want the brightest possible panel for a sunny room, where the newer C5 is the better spend
- Screen Size:55 inches
- Technology:OLED evo
- Resolution:4K
- Processor:α9 Gen7 AI Processor
- HDR:Dolby Vision
- Audio:Dolby Atmos
- Refresh Rate:144Hz
- Inputs:4x HDMI 2.1
- Response Time:0.1ms
Our verdict“The C4 stands out as the smartest money in this lineup — flagship DNA at a previous-generation price.”
How We Picked
Since this roundup is specifically about Black Friday value, I judged each TV on what you get relative to its tier rather than raw specs alone. I looked at three things: how complete the gaming feature set is (refresh rate, response time, adaptive sync, HDMI 2.1 count), how well the panel handles real-world lighting conditions, and whether the processor is current enough to keep upscaling sharp for years. I also weighed generational positioning — a 2024 model at a discount can beat a 2026 model at full features, which is exactly why the C4 earns a spot here. Every pick had to justify its place against at least one other TV in this lineup, because a deal is only a deal if the alternative isn’t better for your situation.
| oled tv deals black friday | Processor | HDR |
|---|---|---|
| LG 65-Inch OLED evo AI 4K C5 S | Alpha 9 AI Processor Gen8 | Dolby Vision |
| Samsung 65-Inch Class OLED S90 | NQ4 AI Gen3 | Pro HDR+ |
| Samsung 55-Inch Class S85H Ser | NQ4 AI Gen2 | — |
| Samsung 55-Inch Class S90H Ser | NQ4 AI Gen3 | HDR+ |
| LG 55-Inch Class OLED evo C4 S | α9 Gen7 AI Processor | Dolby Vision |
Factors to Consider When Choosing Oled Tv Deals Black Friday
Before you click buy on any Black Friday OLED deal, a few decisions will narrow the field fast. Here’s what actually separates these five TVs from one another.Size and Room
Two of these sets are 65 inches and three are 55 inches, and that difference is more than diagonal measurement — it’s often the line between fitting your space and overwhelming it. A 65-inch panel suits viewing distances of roughly eight feet or more, while 55 inches works for bedrooms, offices, and apartments. Room brightness matters just as much: if you watch during the day, the S90H’s glare-free coating is a genuine advantage, while LG’s panels reward light-controlled rooms with their contrast.
Refresh Rate and Gaming
This lineup spans 120Hz to 165Hz, but the number only means something if your source can produce it. Current consoles max out at 120Hz, which every TV here can handle. A gaming PC is the only reason to chase the S90H’s 165Hz, and even then only with a graphics card that can push high frame rates at 4K. Beyond refresh rate, count HDMI 2.1 ports — both LG models offer four, which matters if you run multiple consoles plus a soundbar.
HDR Formats
There’s a real brand split here: LG supports Dolby Vision while Samsung uses its own HDR+ processing and skips Dolby’s format entirely. If you stream heavily from services that deliver Dolby Vision, the LG panels render that content as intended. Samsung argues its AI-driven conversion of SDR to HDR-like quality matters more for everyday viewing, and for people watching mostly non-HDR content, that argument holds up.
Generation and Price
Black Friday rewards patience with generational pricing. The C4 is a 2024 model, the C5 and S90F are 2025, and the S85H and S90H are 2026. Older doesn’t mean worse in practical terms — the C4 shares most of the C5’s DNA — but expect the deepest percentage cuts on prior-year stock. My advice: set your budget first, then buy the newest panel that fits it, prioritizing processor generation over minor spec differences.
Frequently Asked Questions
Is Black Friday actually the best time to buy an OLED TV?
For OLED specifically, yes — it’s consistently the strongest discount window of the year alongside the weeks just before the Super Bowl. Retailers use Black Friday to clear prior-generation stock, which is why models like the LG C4 see the steepest cuts while current-year panels like the S90H get smaller but still real reductions. The one caution is that the advertised doorbuster deals often apply to specific sizes or configurations, so if you’ve decided on a particular model and screen size, verify the discount applies to that exact SKU rather than a variant built for the sale.
Should I buy the LG C4 or spend more on the C5?
The honest answer is that most people would be happy with either, because the core experience — OLED evo contrast, 144Hz gaming, four HDMI 2.1 ports, Dolby Vision — is identical. The C5’s advantages are a newer Gen8 processor for slightly better upscaling and a Brightness Booster that helps in well-lit rooms. If your viewing space is dark or moderately lit and you feed the TV decent-quality content, the C4’s savings are better spent on a soundbar or a larger screen. If your room gets direct sunlight, the C5’s brightness edge justifies the upgrade.
Is OLED burn-in still something to worry about?
For typical mixed viewing, no — modern OLED panels have pixel-refresh routines and logo-dimming features that largely prevent the static-image retention that plagued earlier generations. The risk is real only for people who leave the same content on screen for many hours daily, like news channels with persistent tickers or a PC desktop used as a monitor without screensavers. Gamers with fixed HUD elements should enable pixel-shift features, and the C4’s listing is simply more candid about this than the others. If your usage fits that high-risk profile, a QLED or mini-LED alternative might suit you better than any TV in this lineup.
Do I need 165Hz, or is 120Hz enough?
Unless you’re connecting a gaming PC with a high-end graphics card, 120Hz is plenty. Current consoles from Sony and Microsoft output at most 120 frames per second, so the Samsung S90H’s 165Hz panel provides zero benefit there. Even on PC, you need a GPU capable of rendering 4K at high frame rates in the specific games you play for the extra headroom to matter. The practical takeaway: don’t pay a premium for refresh rates your hardware can’t feed — that money is better spent on screen size or a newer processor.
Which of these TVs is best for a bright living room?
The Samsung S90H is the clear choice, because its glare-free technology actively reduces reflections rather than just overpowering them with brightness. The LG C5 is the runner-up thanks to its Brightness Booster, which raises light output enough to compete with ambient light, though its glossy finish still mirrors windows and lamps. The 2024-era C4 and the S85H are the weakest fits for sunny rooms — both are better matched to spaces where you can control the lighting, ideally with curtains or evening viewing habits.
Conclusion
Matching the right deal to the right buyer is what separates a smart purchase from an expensive mistake. If you want one TV that does everything, grab the LG 65-inch C5 — its combination of Dolby Vision, 144Hz gaming, and four HDMI 2.1 ports covers every use case without compromise. Value hunters should move on the LG C4, which delivers roughly 90% of the C5 experience and should see the deepest Black Friday cut as prior-year stock. PC gamers with serious hardware — and anyone with a sun-flooded room — are the audience for the Samsung S90H and its unmatched 165Hz glare-free panel. Movie and mixed-content watchers who rarely game will get the most from the S90F’s aggressive AI upscaling on a big 65-inch screen. And if this is your first OLED and the budget is firm, the S85H gets you authentic OLED contrast and Pantone-validated color without stretching past what you planned to spend. Whatever you choose, compare prices across the whole size range before checkout — the best deal is often one screen size away from the one you started with.
